Digital marketing for talent acquisition - Defining the building blocks.
Now that we have our business customer and marketing strategy in place (as elaborated in the previous post) we will commence developing the building blocks for our digital marketing strategy. List down the hiring objective you intend to achieve with your digital resources. These could be (and more): 1. Increase applicants for a job. 2. Improve employer branding. 3. Reduce the cost of hiring. 4. Institutionalize digital networks & digital databases. First things first let's start with defining all your organization's digital assets. This should include all our digital assets such as 1. Candidate email database 2. Employee email database, 3. Alumni email database, 4. Facebook page 5. LinkedIn page, 6. Twitter, 7. Website pages, 8. Blogs and Articles.. One of the challenges you might face is that these resources tend to be scattered throughout an organization and rest with different departments, e.g employee email database might be availa...