The Banyan Tree

Chanakya's Arthashastra is supposed to have been written during the 4th Century B.C. (Bandopadya, 1980).  In Chanakya's treatise, the government was the organization and its basic philosophy was to create a welfare state. We can extrapolate the teachings of Chanakya about his observations about Kings as corporate leaders and of Kingdoms as modern organizations. "By any definition, the Chanakyan state was a welfare state par excellence in which the king was a model of personal purity and sobriety and is called upon to work for the happiness of the people. Chanakya’s value based leader: The primary goal of the leader: The leader's primary goal according to Arthashastra is to fulfill the philosophy of the organization. It was for the happiness and welfare of his subjects that the king existed. Leadership values: Chanakya gives a list of values the leader has to possess which among others include: (a) Piety; (b) Truthfulness; (c) Reliability; (d) Gratefu...

Now that we have our business customer and marketing strategy in place (as elaborated in the previous post) we will commence developing the building blocks for our digital marketing strategy. List down the hiring objective you intend to achieve with your digital resources. These could be (and more): 1. Increase applicants for a job. 2. Improve employer branding. 3. Reduce the cost of hiring. 4. Institutionalize digital networks & digital databases. First things first let's start with defining all your organization's digital assets. This should include all our digital assets such as 1. Candidate email database 2. Employee email database, 3. Alumni email database, 4. Facebook page 5. LinkedIn page, 6. Twitter, 7. Website pages, 8. Blogs and Articles.. One of the challenges you might face is that these resources tend to be scattered throughout an organization and rest with different departments, e.g employee email database might be availa...

Designing your digital marketing Strategy- Start with the fundamentals Before we jump to deciding on our Digital Talent acquisition strategy for (See link)  it is important to have our larger strategic intent in place. Defining a stand-alone digital strategy could be counterproductive if it is wrongly aligned with our organizational strategic intent. A conscious effort should be made to get the organizational intent reflected in the digital strategy. What follows is an approach to arrive at a clear expectation from our digital Strategy. This will be applicable to all product/services including the objectives for Talent Acquisition. Media-specific plan for talent acquisition is available at   "Digital marketing for talent acquisition defining the building blocks" Although there are different models to decide upon our organizational strategy the following three components need to be in place irrespective of the model used. One can jump ahead to decide the...