Designing your digital marketing Strategy- Start with the fundamentals
Designing your digital marketing Strategy- Start with the fundamentals Before we jump to deciding on our Digital Talent acquisition strategy for (See link) it is important to have our larger strategic intent in place. Defining a stand-alone digital strategy could be counterproductive if it is wrongly aligned with our organizational strategic intent. A conscious effort should be made to get the organizational intent reflected in the digital strategy. What follows is an approach to arrive at a clear expectation from our digital Strategy. This will be applicable to all product/services including the objectives for Talent Acquisition. Media-specific plan for talent acquisition is available at "Digital marketing for talent acquisition defining the building blocks" Although there are different models to decide upon our organizational strategy the following three components need to be in place irrespective of the model used. One can jump ahead to decide the...